| “When in doubt, Google it!” This had become the cry of the modern world. Google the most powerful search engine in the world has revolutionized the working of the World Wide Web, opening channels of interlinked web browsing globally.
The Birth Of GoogleThe brain child of Larry Page and Sergey Brin, while both were PhD students at the University of Stanford, it was initially a thesis project for their doctorates. Originally named the BackRub; the proposed search engine worked on the principle of integrated web browsing. Condensing and creating an interlinking system between various websites to enhance the quality of web searches while providing an easy to use approach. Its main working lay in the theory that searches with the highest number of hits on high ranking websites were likely to be more pertinent to the need of the user; it systematically displays results according to the highest number of times a website has been accessed. This is a system of rapid back links and thus the coined name BackRub. The engine initially used the University of Stanford website, with a web domain of google.stanford.edu. Google.com became a registered domain in 1997, to later on be incorporated into Google Inc launched in 1998 as nothing larger than a garage based project in California. With an initial investment of almost $1.1 million, the company is worth over $154 billion with each share hitting the $500 mark. Other Features of GoogleGoogle has changed the way to global internet browsing. It is not limited only to a search engine though it is no doubt its most popular feature. Google employs a monopoly of online advertising mainly through its search engine. Added to this are free emailing forums, video sharing, online mapping and social networking. Google is by far the master of the game when it comes to playing the World Wide Web. The Privacy IssuesWith the world being a global village, Google now is the transport medium to access it. Even though, time and again privacy issues have been raised. Many online companies have qualms about Google being to liberate a search engine, damaging online business by inadvertently promoting piracy and uncensored information sharing through its back linking systems. However it seems a minor glitch in the multibillion dollar conglomerates’ plans; as the privacy policy is reassessed as per the requirement of individual nations or national law. ConclusionGoogle has revamped the world of internet browsing. It is the platform which brings unrefined technology to the modern age. It has made its user’s dependent upon its facilities, making itself indispensible. It is safe to say that Google has changed the way of the web. Making an undeniable mark. |

